Lesly Simmons
SOCIAL NAVIGATOR
SAN FRANCISCO, CALIFORNIA
Twitter- WorkSocial: Working In A Social World
- Writing
- Yelp Reviews
- Last.FM
- 4Square
- LinkedIn
- Baby Registry
- Share the Love
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Tweets
- "Employees post bad behavior on Instagram, some bosses catching on" http://t.co/chCGUQZifD
- RT @lifehacker: Heading to an airport that doesn't have free Wi-Fi? Use Foursquare to find the passwords: http://t.co/LRxdrAaDXOJun 14, 13 from web Reply, Retweet, Favorite
- "Producer, talk show host Fired Over Blog Post | http://t.co/vEvKzQww8t" http://t.co/y312u3aGJA
- NFL implements new bag policy: Leave the purses at home [this sucks] http://t.co/BXQdxq6WZT via @cbssports
- "ESPN Employee Of 26 Years Writes Scathing Facebook Post After Getting Fired - SFGate" http://t.co/CHxtBDMI2s
- Disruptions: Celebrities' Product Plugs on Social Media Draw Scrutiny http://t.co/LAxbcSW59j
- "How-to: Package Your Services Like a Pro" from @freshbooks http://t.co/ifJsLkEOG6
- Texas 911 Operator, Fired After Allegedly Making Racist Comments On Facebook http://t.co/fL3YUjCZmx
- "Ohio Prosecutor Posing as Woman Fired for Allegedly Facebooking Witnesses" http://t.co/fL3YUjCZmx
- Babies and BBQ! (@ Hi Lo BBQ) on #Yelp http://t.co/eqpMbAEO8O
- RT @eatersf: .@proxysf, Hayes Valley home of @SmittenIceCream, @biergartensf, and @ritualcoffee, approved through 2021: http://t.co/fIk6yCJ…
- Cheers! “@Mediabistro: New Study Reveals Champagne Boosts Brain Power http://t.co/kWmTiTookX (via @MediaJobsDaily)”
- @dshap12 hey you!
- @Postable ha! first birthday, were in there...
- Sent off #breastmilk samples today for the U Mass study. If you're a #nursing mama check it out: http://t.co/oKAAUULrzO
- @kgdc1 thanks for the retweet :)
- @Postable why didn't I know about you sooner? Just had a baby and sent 12 million thank yous...
- Bloomberg launches LINK-W to find more female speakers, seeking nominations at http://t.co/9dyi9cEe0H
- 1 In 10 Lost Job Opps Thanks to Social Media? A Closer Look http://t.co/HSkV6zFC1I
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Posts
- Jun 05, 13
Young people need to "mind the gap" between what their profiles represent and the expectations of employers. Continue reading
- Feb 21, 13
I’m a new mom so two recent stories to hit the news about parents, doctors and social media firings really stuck out to me. In the first, a Georgia mother was fired after posting on her Facebook page about taking her sick daughter to urgent care because her own employer—a pediatrician’s office—didn’t have any appointments … Continue reading
- Jan 04, 13
Every year Jan. 1 marks the start of new legislation taking effect around the country. This year several states have new laws on the books related to social media, specifically related to how employers can or can’t use your social media info, like passwords, to hire or fire you. Check out this infographic for more … Continue reading
- Dec 17, 12
The internet is abuzz with news about the firing of meteorologist Rhonda Lee for a Facebook post she made on her former employer’s account. Lee, who until November 28 was a meteorologist at KTBS in Shreveport, La., responded to a comment from a viewer on the station’s Facebook about the “Black woman with the short … Continue reading
- Nov 15, 12
This year Target joins the list of retailers opening up for “Black Friday” sales on Thanksgiving, and employees of the store are taking to social media to complain about the decision. Target employee Casey St. Clair of California started a Change.org petition a week ago urging the store to reverse their decision. The petition has … Continue reading
- Aug 10, 12
Last year I praised the International Olympic Committee for their forward thinking policy around social media at this year’s London games. The straightforward policy sets out rules that I think are fair while still being restrictive enough to give the IOC control over the brand everyone in the world talks about for a few weeks … Continue reading
- Feb 26, 12
Have you upgraded your Facebook profile to Timeline yet? Given any consideration to how it looks to your colleagues or potential employers who may be looking at your digital tracks? Now is the time! Timeline is not yet mandatory but it will be soon, and it will automatically create a personal history for you based on … Continue reading
- Feb 08, 12
CNN Correspondent Roland Martin was indefinitely suspended by the network this week after the outcry over his Twitter commentary during the Super Bowl grew too loud for the network to ignore. During last Sunday’s big game Martin took issue with David Beckham’s H&M ad, tweeting “If a dude at your Super Bowl party is hyped … Continue reading
- Jan 09, 12
If the new year means a new job, you should be looking at your social profiles to make sure there’s nothing there that will put you out of the running for your dream gig. Once that’s done, these tips from Career Enlightenment should get your search on the right track. Filed under: HR
- Dec 09, 11
We could all learn a thing or two from Mark Zuckerberg, the billionaire boy wonder behind Facebook. Whether you believe the depiction of his genius in The Social Network, the theft claims leveled in the Winklevoss’ twins multiple lawsuits, or something else entirely, the fact is the man has built an almost unstoppable juggernaut that … Continue reading
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Writing
- Industry and Personal InterestOct. 2012: Exploring San Francisco During the PRSA 2012 International Conference (PRSA Comprehension)Sept. 2012: An Urban Hike in LA: Seeing the Hollywood Sign Up Close (Outdoor Afro)Aug. 2012: Meet Me in San Francisco: Local Pros Discuss the PR Market (PRSA Tactics)Feb. 2012: Hiking Hawaii's Magnificent Volcanoes (Outdoor Afro)
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Posts
- Feb 20, 13
I only took one class at Satori but I loved my experience overall and can't wait to return! I signed up for a prenatal yoga package (5 classes and a massage) and went to my first class after great…
- Feb 20, 13
This place is the bomb. I'm actually pissed it took me so long to figure that out and start ordering from here. Even my picky husband, who is quite new to the awesomeness of various Asian cuisines,…
- Feb 20, 13
We popped in after a walk through GGP on a typical somewhat chilly SF day. We all had hot chocolate, which was really delicious, and at $2, not a bad deal in this pricey coffee town! Looking forward…
- Feb 20, 13
Getting henna during my pregnancy from Robyn was really an unexpected treat. My pregnancy was tough and I wasn't sure I would get to experience some of the more fun aspects that can come along with…
- Feb 20, 13
Simply put, Mason did a fantastic job capturing my newborn daughter in our shoot. Its probably easy to find any photographer to do such an important shoot, but really hard to find the right person. I…
- Feb 20, 13
The road to Las Vegas takes you through some pretty desolate territory, which can actually be cool considering most of us live in congested areas. Its nice to get out and see the open road. What's…
- Sep 30, 12
My first and only acupuncture experience has been at YBCA and I can't say enough good things about it. I've always wanted to try it, but was never really driven to do so until nausea in my first…
- Sep 30, 12
Popping into Aline's really is like popping into a fun and stylish friend's closet. For more than two years this little gem has welcomed Lower Haight/Duboce neighbors with well-edited garb and…
- Sep 14, 12
Shout out to Split Bread (and Yelp of course) for another great Elite Event! I loved the QR code ordering, the massive sides, and the delicious sandwiches. Looking forward to going back for lunch time…
- Jul 24, 12
Two words--jazz pizza. This has become our nickname for this out of the blue gem in the Haight with decent drinks, solid music and delicious pizza. The options are great for meatlovers and vegetarians…
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Recent Tracks
- Please Come Home by Gary Clark Jr.
- Numb by Gary Clark Jr.
- Glitter Ain't Gold by Gary Clark Jr.
- The Life by Gary Clark Jr.
- Travis County by Gary Clark Jr.
- Bright Lights by Gary Clark Jr.
- Blak and Blu by Gary Clark Jr.
- When My Train Pulls In by Gary Clark Jr.
- Ain't Messin 'Round by Gary Clark Jr.
- Big Boy Dialogue by Jadakiss
Lewis TaylorKanye WestErykah BaduAmy WinehouseVan HuntZero 7DweleJohn MayerRihannaBilalN*E*R*DJanelle MonáeAnthony Hamiltonblue sixRadioheadSlum VillageSadeKelisJill ScottMaxwellJamiroquaiJustin TimberlakeCommonDJ CamThe RootsJ DillaMorcheebaRöyksoppColdplayTeedra MosesBrazilian GirlsOutkastSantigoldThe Cinematic OrchestraRobin ThickeAirEstheroSa-RaJohn LegendDrakeStingRaphael SaadiqStevie WonderRaheem DeVaughnGnarls BarkleyJamie LidellDJ Quik & KuruptMos DefD'AngeloEd Motta- 88 plays
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- Every Word by Sade50 plays
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- Belief by John Mayer47 plays
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Checkins
- San Francisco Zoo1 Zoo Rd
- Wise Sons Jewish Delicatessen3150 24th St
- Otis25 Maiden Ln
- San Francisco Marriott Marquis55 4th St
- California Palace of the Legion of Honor100 34th Ave
- Union SquareUnion Square Park
- San Francisco International Airport (SFO)N McDonnell Rd.
- Roscoe's House of Chicken and Waffles1514 N Gower St
- Gibson Amphitheatre100 Universal City Plaza
- San Francisco International Airport (SFO)N McDonnell Rd.
- Al Jazeera America118 King St
- Lands End Stage - Outside LandsPolo Field - Golden Gate Park
- Twin Peaks Stage - Outside LandsSpeedway Meadow - Golden Gate Park
- Jones620 Jones St
- 4th Street Studios560 4th St
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Info
- Social Media Strategist and Content Development ExpertPublic Relations and Communications | San Francisco Bay Area, USExperience
- 2009 - PresentFounder & Strategist / Digital District Group
- Jan 2012 - Oct 2012Publicity Chair, 2012 PRSA International Conference / Public Relations Society of America-San Francisco Chapter
I was selected to lead the 2012 publicity committee for PRSA ICON. Together with my 8 person team we created a communications strategy to engage all PRSA chapters nationwide via traditional and social media, and promotional activities for the conference sessions and speakers.
- Nov 2011 - Oct 2012Social Media Community Manager / Wells Fargo
- Mar 2011 - Oct 2011Consultant, Social Media Strategy & Community Management / 2tor
Developed and implemented a comprehensive social media plan for Georgetown University's first online degree program, Nursing@Georgetown. Coordinated extensively with 2tor's marketing team and Georgetown University's School of Nursing and Health Studies leadership to create plans and content respective of Georgetown's history and the unique technological elements of the program. Responsibilities included weekly KPI measurement, blog content development, and blogger engagement.
- Mar 2011 - Jun 2011Social Media Strategy Consultant / Arnold Worldwide
Developed and implemented social media engagement strategies and tactics for 2011 National Train Day celebration, with events in LA, DC, Philadelphia and Chicago along with hundreds of community-hosted events across the country. More at http://www.twitter.com/natltrainday and http://www.facebook.com/nationaltrainday
- 2009 - 2011Freelance Writer / Black Web 2.0
Freelance writer covering technology and policy topics including the FCC's broadband plan and minority use and access. For more information, see http://www.blackweb20.com/author/leslys/
- Mar 2010 - 2010Consultant, National Train Day 2010/Sports & Entertainment Marketing / Amtrak
Responsible for execution of 2010 National Train Day, a national celebration of rail culture with events in cities across the country. For more information visit www.nationaltrainday.com or facebook.com/nationaltrainday
Provide counsel for current and future Amtrak marketing initiatives, focusing on public relations, entertainment and digital opportunities.
Coordinated internal and external partners to integrate with TLC's 'Cake Boss' and 'Kate Plus 8' television shows.
- 2004 - 2009Media Relations & Strategic Planning / American Red Cross
Secured national media opportunities, prepped/staffed senior leadership including CEOs for media and speaking events, conducted extensive disaster and crisis communications operations, supported multiple field offices and managed celebrity/VIP relationships and engagement.
Activities included:
Project manager, 2008 Holiday Mail for Heroes campaign with First Lady Laura Bush (http://www.redcross.org/holidaymail)
Project manager, reception for incoming Clerk of the House of Representatives Lorraine Miller (http://clerk.house.gov/about/)Web Editor (2004-2006):Covered domestic and international developments in Red Cross activities for RedCross.org.
- 1998 - 2000Reporter / Bureau of National Affairs
• Significant coverage of hearings, committees and Congressional leaders on Capitol Hill
• Covered beats including medical technology, organ transplants and Medicare
• More than 300 stories published on daily and weekly deadlines
• Lead writer for Health Information Privacy publication - 1996 - 1998News Aide / The Washington Post
Education-
2007 - 2009Georgetown UniversityMA in Ethics & The Professions
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1998 - 2000The George Washington UniversityBA in Journalism
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1994 - 1995Syracuse UniversityBA in Journalism
Additional Information-
Websites:
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Honors:Finalist, Sabre Awards Cause Related Marketing for Holiday Mail for Heroes Campaign, 2009 PR Week's Nonprofit PR Team of the Year, 2005
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Interests:Social media, marketing, event management, education, innovation, diversity
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Baby Registry
- (coming soon)
